Cheryl Tiu - Travel, Food and Lifestyle Media

A warm Jo Malone welcome waiting for me in my room at London's Covent Garden Hotel! — A warm Jo Malone welcome waiting for me in my room at London’s Covent Garden Hotel!

Yes, that’s right– Jo Malone London— will finally be in the Philippines this October 2015! The British fragrance house, under the Estee Lauder Group of Companies, will be occupying the space of Aldo Accessories in Greenbelt 5, Makati.

I was recently in London to get to know the brand that we’ve all fallen in love with because it was created with the intention that all their fragrances can be combined! “This is the DNA of our brand,” Jo Malone Fragrance Director Celine Roux shared with us. “That all our products and fragrances can be layered. This means you can customize your fragrance.. taking the brand and fragrance to another level. It’s kind of like the Little Black Dress.. you can be dressed all in black but then you will think of the accessories that go with it.. shoes, bag, jewelry. It’s the same with fragrances. Why wear the same, when [you can change] depending on the time of day, occasion… For example, in the Philippines, you might want something a little bit more refreshing, so you might want to wear your Nectarine Blossom and Honey as a body creme but you might want to accessorize with Lime Basil and Mandarin to bring out the freshness. This is something that our customers really like because it becomes bespoke and becomes something really yours. Sometimes you don’t want to smell like everyone else, you want to have your own combinations.”

To supplement our brand experience, we also visited some of London’s landmark institutions, giving us a 360 quintessential British experience! I’d like to share with you some photos and a video from our trip to give you a “teaser” for when Jo Malone arrives on our Philippine shores 🙂 Enjoy! (*Full story in an upcoming issue of Lifestyle Asia magazine).

Entrance to the Jo Malone Townhouse on Sloane Street... — Entrance to the Jo Malone Townhouse on 52 Gloucester Street.. gorgeous Georgian architecture

The Jo Malone Townhouse is where everything happens.. from brainstorming to conception! Its basically their headquarters and what a gorgeous space!

Jo Malone Philippines brand manager Camille Flores-Oloan, Jo Malone Lifestyle Director Debbie Wild, Fragrance Director Celine Roux, Mia Borromeo, Jo Malone Global General Manager Jean-Guillaume Trottier, Katrina Ong, Nicole Limos, Cheryl Tiu, Jo Malone Director for Global Communications Lizzie Brady at the Jo Malone Townhouse

Jo Malone London Boutique on Sloane Street 1 — The Jo Malone boutique on Sloane Street was just recently renovated and we were told that we were the first journalists to visit!

Jo Malone Boutique on Sloane Street 2 — Love the boutique’s chic interiors that’s been so dexterously translated into the brand’s packaging. According to Lifestyle Director Debbie Wild, “We love to hire by attitude and training skill. We love to make sure our service is the real key. We write thank you cards to our customers, and customers come in to say ‘thank you for your thank you cards.’ So there’s a thank you fest going on.” How beautiful!

This is me getting fragrance-combined by Jo Malone London’s Lifestyle Director Debbie Wild at their flagship store on Sloane Street. The heart of the Jo Malone brand is to be able to customize your own scent by combining and layering fragrances from body cream to cologne. I did the hand & arm massage with 2 different scents, and she is spraying me with a 3rd scent so I walk away with my own personalized scent. (My current fave scent is Earl Grey & Cucumber <3 ). This service will also be available in Manila when the Greenbelt store opens