“Influencer” Engagements/ Brand Ambassadorships and Endorsements

I’m not crazy about the word “influencer” but I understand that a lot of brands use it to differentiate these types of engagement versus that with traditional press/ media.

Some of the brands I’ve worked with in this capacity include: Cathay Pacific, Tod’s, Zomato Gold, Mandarin Oriental Group, Nespresso, Uniqlo, Louis XIII Cognac, Tourism Board of Georgia, Tourism Board of Slovenia, Tourism Board of Singapore, Speciality and Fine Food Asia, Melissa, etc.

Consultancy Services

I also offer consultancy and advisory services under my Cross Cultures LLC platform that include:

• Restaurant and Chef Partnerships

We connect brands to top chefs and restaurants in the US and globally for partnerships. These include recipe development, product endorsement/ usage, etc. We also curate restaurant concepts for food halls, hotels and events.

• Social Media/ Influencer Programs

We create, manage and lead influencer programs for culinary campaigns. We also manage social media accounts on Instagram and Twitter.

• Social Cause Storytelling Campaigns

We align brands to support important causes and campaigns, where fit, i.e. #StopAsianHate, #SupportLocal, etc. weaving together storytelling and activity to promote change.